To provide a new hire/employee with a computer To replace a broken computer Cheaper to buy new computers than upgrade older ones Part of a planned refresh cycle Employee requested new computer Poor computer performance Saw ad for new computer with appealing capabilities To enhance company image/look more professional

To run a specific application or software To take advantage of new hardware features (e.g. touch screen) To run the latest software or operating system (OS)

Peer or colleague suggested we look at a new computer Solution provider or reseller we work with suggested upgrading