Peer or colleague suggested we look at a new computer Solution provider or reseller we work with suggested upgrading

To take advantage of new hardware features (e.g. touch screen) To run a specific application or software To run the latest software or operating system (OS)

Saw ad for new computer with appealing capabilities To enhance company image/look more professional Cheaper to buy new computers than upgrade older ones Part of a planned refresh cycle Poor computer performance Employee requested new computer To replace a broken computer To provide a new hire/employee with a computer